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Survey research for managers : how to use surveys in management decision-making

Author: Peter F Hutton; Robert M Worcester
Publisher: Houndmills, Basingstoke, Hampshire : Macmillan, 1990.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they  Read more...

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Document Type: Book
All Authors / Contributors: Peter F Hutton; Robert M Worcester
ISBN: 0333521692 9780333521694 0333521706 9780333521700
OCLC Number: 19888427
Description: xviii, 268 pages : illustrations ; 23 cm
Contents: Survey research for management decision-making; the consumer; the industrial customer; corporate image; employees; financial markets; the small shareholder; the city; government; international research; qualitative research. Appendix: Market Research Society Code of conduct.
Responsibility: Peter F. Hutton ; foreword by Robert M. Worcester.

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