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The survey research handbook

Author: Pamela L Alreck; Robert B Settle
Publisher: Chicago : Irwin, ©1995.
Series: Irwin series in marketing.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Information is a vitally important asset for today's organizations - often even more important than financial, technical, or human resources. Survey research is a powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The Survey Research Handbook combines all the various techniques, principles, skills, and activities required to conduct an effective
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Genre/Form: Handbooks and manuals
Handbooks
Handbooks, manuals, etc
Manuels scolaires
Additional Physical Format: Online version:
Alreck, Pamela L.
Survey research handbook.
Chicago : Irwin, ©1995
(OCoLC)624615282
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pamela L Alreck; Robert B Settle
ISBN: 0256103216 9780256103212 0786303581 9780786303588 0071140115 9780071140119
OCLC Number: 29954748
Notes: Includes index.
Description: xxvi, 470 pages : illustrations ; 24 cm.
Contents: Initiating a survey --
Planning the project --
Designing the sample --
Composing questions --
Creating item scales --
Building questionnaires --
Mail data collection --
Gathering interview data --
Processing the data --
Analyzing the results --
Interpreting statistics --
Reporting the information --
Appendix A. Conducting focus groups --
Appendix B. Statistical table s --
Appendix C. Report presentations.
Series Title: Irwin series in marketing.
Responsibility: Pamela L. Alreck, Robert B. Settle.
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Abstract:

A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided  Read more...

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