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Survey research

Author: Roger Sapsford
Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Survey Research provides informative coverage of the place of surveys and the main survey methods in the spectrum of social research. The reader is guided through the main theoretical and practical issues, including the ethics of projects.
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Additional Physical Format: Online version:
Sapsford, Roger.
Survey research.
London ; Thousand Oaks, Calif. : Sage Publications, 1999
(OCoLC)615786575
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Roger Sapsford
ISBN: 0761955275 9780761955276 0761955283 9780761955283
OCLC Number: 44592826
Description: ix, 258 pages : illustrations ; 24 cm
Contents: What is survey research? --
Quantification --
Sampling --
Comparison --
Is a survey appropriate? --
What's the problem? Developing ideas --
The final product --
The research proposal --
The Size of the Problem --
The theory of sampling --
Some statistical techniques --
Calculating error --
Estimating and minimizing error --
Comparing groups --
Making do: Sampling in the real word --
Sampling over time --
Cluster sampling --
Non-probability sampling --
Improving performance in sampling --
Practicalities: selecting samples --
Opinions and Facts --
Measurement: Principles --
Systematic observation --
Asking questions --
The validation of measures --
Putting it into practice --
Varieties of data-collection method --
A practical example: the People in Society schedule --
Designing the instrument --
Training and briefing --
The conduct of interviews --
Coding the answers --
Conclusion: the final product --
Complex concepts --
Attainment and ability --
Personality --
Attitudes --
Social factors --
Complexity and reality --
What does it all mean? --
Sampling error --
Non-sampling error --
The political uses of measurement --
The political uses of description --
The politics of survey research --
Exploring Data --
Keeping it simple: Tabular analysis --
Significant association in tables --
Three-way analysis and statistical control --
Advantages and weaknesses of tabular analysis --
Correlation and its friends --
Correlation --
Regression --
Discriminant function analysis --
Factor analysis --
Getting complicated: Explaining variance --
Analysis of variance --
Loglinear analysis --
Finishing Up --
Did you need to do your own survey? --
Existing sources --
Demonstrating validity --
Reporting the results --
What was the problem? --
Methods --
Results and conclusions.
Responsibility: Roger Sapsford.
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Abstract:

This work provides information on the place of surveys and the main survey methods in the spectrum of social research. Intended for both beginners and experienced practitioners, it guides the reader  Read more...

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`I would thoroughly recommend this book to its intended audience. It is well presented and the conversational style makes it easy and enjoyable to read, with ideas explained through detailed cases Read more...

 
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