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Surveying public opinion

Author: Sondra Miller Rubenstein
Publisher: Belmont, Calif. : Wadsworth, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they  Read more...

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Additional Physical Format: Online version:
Rubenstein, Sondra Miller.
Surveying public opinion.
Belmont, Calif. : Wadsworth, ©1995
(OCoLC)988574254
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sondra Miller Rubenstein
ISBN: 0534178561 9780534178567
OCLC Number: 30398434
Description: xii, 425, 26 pages : illustrations ; 24 cm
Contents: Part I: What's It All About? 1. Introducing the Study of Opinion Research. 2. The History of Surveys. 3. Polling Gets More Professional and Worldly. 4. The Diverse Field of Opinion Research. 5. Surveys and More Surveys. Part II: Conducting Your Survey. 6. Finding the Nth Person. 7. Wording the Questionnaire. 8. The Interviewer. 9. The Respondent. 10. Getting and Using the Results. Part III: The Ubiquitous Pollsters. 11. Marketing Products and Presidents. 12. Polls, News Making, Policy Making and Democracy. 13. New Technologies, New Concerns.
Responsibility: Sondra Miller Rubenstein.

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