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The sustainability effect : rethinking corporate reputation in the 21st century

Author: Arlo Kristjan O Brady
Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"By taking a detailed look at corporate sustainability and corporate reputation management, this book focuses on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. On the basis of research conducted with some of the world's largest 500 companies. Arlo. Brady concludes by highlighting seven transitions inherent in the  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arlo Kristjan O Brady
ISBN: 1403991715 9781403991713
OCLC Number: 60419432
Description: xvi, 175 pages : illustrations ; 23 cm
Contents: 1. Introduction --
2. The rise of corporate conscientiousness --
3. Profiling corporate imagery: seven competitive elements --
4. A global CEO survey --
5. Survey results and conclusions --
6. Strategic implications.
Responsibility: by Arlo. Kristjan O. Brady.
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Abstract:

"By taking a detailed look at corporate sustainability and corporate reputation management, this book focuses on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. On the basis of research conducted with some of the world's largest 500 companies. Arlo. Brady concludes by highlighting seven transitions inherent in the dynamic relationship between today's large multinational corporations and society. He argues that the successful management of these seven transitions is essential to the extraction of reputational value (and avoidance of risk) from sustainability."--Jacket.

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