skip to content
Sustainable enterprise : a macromarketing approach Preview this item
ClosePreview this item
Checking...

Sustainable enterprise : a macromarketing approach

Author: Mark Peterson
Publisher: Thousand Oaks, Calif. : SAGE, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Mark Peterson
ISBN: 9781412998680 1412998689
OCLC Number: 796230294
Description: xx, 535 pages : illustrations, maps ; 24 cm
Contents: pt. I. Macromarketing for sustainable enterprise --
1. 21st Century micro and macro issues --
2. Markets --
how efficient and how effective? --
3. Marketing and society --
4. Stakeholders in marketing --
5. The role of business in society --
6. The role of the state in society --
pt. II. Enterprise with market dynamism in mind --
7. Contemporary consumers --
8. Collaborative leadership --
9. Globalization --
pt. III. Enterprise with the environment in mind --
10. The environmental imperative --
11. Environmentally oriented business --
12. Sustainable entrepreneurship --
pt. IV. Enterprise with equity in mind --
13. Developing markets --
14. Poverty alleviation --
pt. V. The future of marketing is macromarketing --
15. Venturing into the future of market-based sustainability.
Responsibility: Mark Peterson.

Reviews

Editorial reviews

Publisher Synopsis

A major strength of the book is that it successfully ties sustainability to the success of enterprises, and thereby, to the potential success of students in the marketplace. In my view, the focus on Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

User lists with this item (3)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/796230294> # Sustainable enterprise : a macromarketing approach
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "796230294" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1120936561#Place/thousand_oaks_calif> ; # Thousand Oaks, Calif.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   schema:about <http://dewey.info/class/658.802/e23/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2008107432> ; # Marketing--Social aspects
   schema:about <http://id.worldcat.org/fast/1122851> ; # Social responsibility of business
   schema:about <http://id.worldcat.org/fast/1010246> ; # Marketing--Social aspects
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2013" ;
   schema:creator <http://viaf.org/viaf/85289480> ; # Mark Peterson
   schema:datePublished "2013" ;
   schema:description "pt. I. Macromarketing for sustainable enterprise -- 1. 21st Century micro and macro issues -- 2. Markets -- how efficient and how effective? -- 3. Marketing and society -- 4. Stakeholders in marketing -- 5. The role of business in society -- 6. The role of the state in society -- pt. II. Enterprise with market dynamism in mind -- 7. Contemporary consumers -- 8. Collaborative leadership -- 9. Globalization -- pt. III. Enterprise with the environment in mind -- 10. The environmental imperative -- 11. Environmentally oriented business -- 12. Sustainable entrepreneurship -- pt. IV. Enterprise with equity in mind -- 13. Developing markets -- 14. Poverty alleviation -- pt. V. The future of marketing is macromarketing -- 15. Venturing into the future of market-based sustainability."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1120936561> ;
   schema:inLanguage "en" ;
   schema:name "Sustainable enterprise : a macromarketing approach"@en ;
   schema:productID "796230294" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/796230294#PublicationEvent/thousand_oaks_calif_sage_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1120936561#Agent/sage> ; # SAGE
   schema:workExample <http://worldcat.org/isbn/9781412998680> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB291707> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/796230294> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1120936561#Place/thousand_oaks_calif> # Thousand Oaks, Calif.
    a schema:Place ;
   schema:name "Thousand Oaks, Calif." ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107432> # Marketing--Social aspects
    a schema:Intangible ;
   schema:name "Marketing--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/1010246> # Marketing--Social aspects
    a schema:Intangible ;
   schema:name "Marketing--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/1122851> # Social responsibility of business
    a schema:Intangible ;
   schema:name "Social responsibility of business"@en ;
    .

<http://viaf.org/viaf/85289480> # Mark Peterson
    a schema:Person ;
   schema:birthDate "1956" ;
   schema:familyName "Peterson" ;
   schema:givenName "Mark" ;
   schema:name "Mark Peterson" ;
    .

<http://worldcat.org/isbn/9781412998680>
    a schema:ProductModel ;
   schema:isbn "1412998689" ;
   schema:isbn "9781412998680" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.