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Sustainable graphic design : tools, systems, and strategies for innovative print design

Author: Wendy Jedlicka
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Jedlicka, Wendy, 1959-
Sustainable graphic design.
Hoboken, N.J. : John Wiley & Sons, ©2010
(DLC) 2009017330
(OCoLC)213446569
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wendy Jedlicka
ISBN: 9780470640272 0470640278 9780470640265 047064026X
OCLC Number: 773581284
Description: 1 online resource (xx, 506 pages) : illustrations
Contents: Making the business case --
The psychology of graphics --
Seeking truth in marketing --
Systems thinking --
Materials and processes --
Working smarter --
Innovation toolbox.
Responsibility: Wendy Jedlička ; with Paul Andre [and others] ; additional contributions by Amelia McNamara [and others] ; foreword by Marc Alt.

Abstract:

"Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs." "Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners - including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists - giving you critical information on materials and processes. Case studies illustrate and tie concepts together."--Jacket.

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