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Sustainable marketing : managerial-ecological issues

Author: Donald A Fuller
Publisher: Thousand Oaks, Calif. : Sage Publications, ©1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fuller, Donald A.
Sustainable marketing.
Thousand Oaks, Calif. : Sage Publications, ©1999
(DLC) 98040124
(OCoLC)39756238
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Donald A Fuller
ISBN: 9781452221328 1452221324 9781452220611 1452220611
OCLC Number: 846496174
Description: 1 online resource (xi, 395 pages) : illustrations
Contents: Sustainable Marketing: An Overview --
Why Sustainable Marketing--Now? --
Sustainable Marketing Defined --
The Master Equation --
The Ecological Imperative --
The Nature of Sustainable Development/Consumption --
The Ecological Setting --
Commoner's Informal Laws of Ecology --
Evolving Ecological Concern --
The Competitive Setting --
The Social-Moral Imperative --
Reasons for Studying Sustainable Marketing --
New Decision Boundaries: The Product System Life Cycle --
The Product System Life-Cycle Concept --
Quantitative Life-Cycle Assessment --
Qualitative Life-Cycle Assessment --
Path to the Future? --
Sustainable Marketing Strategies --
Framework for Sustainable Marketing Management --
Dimensions of Waste Management --
Strategy Options --
Proactive Strategy: Pollution Prevention --
Proactive Strategy: Resource Recovery --
Default Option: Terminal Disposal --
Organizational Strategies --
Marketing's New Mission --
Implementing Sustainable Marketing Strategies --
Product-Specific Sustainable Marketing Audit --
Sustainable Products --
Role of Product --
Sustainable Products: Solution to Pollution --
The Industrial Design Process --
Product Design-for-Environment --
Product Design-for-Pollution Prevention --
Product Design-for-Resource Recovery --
Product Classification Systems: Design-for-Environment Insights --
Implementing Product Design-for-Environment --
Sustainable Channel Networks --
Role of Channel Networks --
Channel Design-for-Environment --
Channel Design-for-Pollution Prevention --
Channel Design-for-Resource Recovery.
Responsibility: Donald A. Fuller.
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Abstract:

This comprehensive text recognizes marketing as the key to the success of ecologically sound products.The book explains how marketing mix decisions can and do influence environmental outcomes. Donald  Read more...

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"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of." -- Peter Gillett

 
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