skip to content
Sustainable marketing Preview this item
ClosePreview this item
Checking...

Sustainable marketing

Author: Diane Martin; John Schouten
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Diane Martin; John Schouten
ISBN: 9780136117070 0136117074
OCLC Number: 670374985
Description: xvi, 247 pages : illustrations, maps ; 28 cm
Contents: Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships
Responsibility: Diane Martin, John Schouten.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/670374985>
library:oclcnum"670374985"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:exampleOfWork<http://worldcat.org/entity/work/id/899410506>
schema:genre"Case studies"@en
schema:inLanguage"en"
schema:name"Sustainable marketing"@en
schema:publication
schema:publisher
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.