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Sway : the irresistible pull of irrational behavior

ผู้แต่ง: Ori Brafman; Rom Brafman
สำนักพิมพ์: New York : Doubleday, ©2008.
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษ : 1st edดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
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A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research  อ่านมากขึ้น…
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ขนิดวัสดุ: ทรัพยากรอินแทอร์เน็ต
ประเภทของเอกสาร: หนังสือ, แหล่งข้อมูลอินเทอร์เน็ต
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Ori Brafman; Rom Brafman
ISBN: 9780385524384 0385524382 9780385530606 0385530609
OCLC Number: 181072590
คำอธิบาย: xiii, 206 pages ; 22 cm
สารบัญ: Anatomy of an accident --
The swamp of commitment --
The Hobbit and the missing link --
Michael Jordan and the first-date interview --
The bipolar epidemic and the chameleon effect --
In France, the sun revolves around the earth --
Compensation and cocaine --
Dissenting justice.
ความรับผิดชอบ: Ori Brafman and Rom Brafman.
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A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.

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