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Sway : the irresistible pull of irrational behavior

作者: Ori Brafman; Rom Brafman
出版商: New York : Doubleday, ©2008.
版本/格式:   圖書 : 英語 : 1st ed所有版本和格式的總覽
資料庫:WorldCat
提要:
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research  再讀一些...
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Ori Brafman; Rom Brafman
ISBN: 9780385524384 0385524382 9780385530606 0385530609
OCLC系統控制編碼: 181072590
描述: xiii, 206 p. ; 22 cm.
内容: Anatomy of an accident --
The swamp of commitment --
The Hobbit and the missing link --
Michael Jordan and the first-date interview --
The bipolar epidemic and the chameleon effect --
In France, the sun revolves around the earth --
Compensation and cocaine --
Dissenting justice.
責任: Ori Brafman and Rom Brafman.
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摘要:

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.

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