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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Harvey Mackay |
| ISBN: | 0688074731 : 9780688074739 |
| OCLC号码： | 16872916 |
| 描述： | 273 p. ; 25 cm. |
| 内容： | Foreword / Kenneth Blanchard -- "I'd Like 15,000 Tickets for Tonight's Game, Please" -- Harvey Mackay's Short Course in Salesmanship -- It's Not How Much It's Worth, It's How Much People Think It's Worth -- There Are Objections to Every Proposition, No Matter How Attractive . . . -- Knowing Something About Your Customer Is Just as Important as Knowing Everything About Your Product -- The 66-Question Customer Profile -- The "Mackay 66" Continued: War Stories -- Once You Attach Your Personality to a Proposition, People Start Reacting . . . -- Racial and Religious Prejudice and Human Envy Have Not Been Eliminated ... -- How to Handle the Tough Prospect -- Create Your Own Private Club -- Short Notes Yield Long Results -- The Second-Best Place to Look for New Business -- What Every Salesperson--and Not Enough Entrepreneurs--Know -- Keep Your Eye on Your Time, Not on Your Watch -- If You Don't Have a Destination, You'll Never Get There -- Believe in Yourself, Even When No One Else Does -- Seek Role Models -- Fantasize -- The Easiest, Least Expensive, and Most Neglected Form of Advertising -- Show Me a Guy Who Thinks He's a Self-Made Man and I'll Show You the Easiest Sell in the World -- Harvey Mackay's Short Course on Negotiation -- Smile and Say No Until Your Tongue Bleeds -- Send in the Clones -- There Is No Such Thing as a Sold-Out House -- Understanding Your Banker -- The Single Most Powerful Tool for Winning a Negotiation Is the Ability to Walk Away from the Table Without a Deal -- "Calling Mr. Otis". |
| 责任： | Harvey Mackay ; foreword by Kenneth Blanchard. |
摘要：
Provides advice and tips for success in the business world.
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