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Swiss graphic design : the origins and growth of an international style, 1920-1965

Author: Richard Hollis
Publisher: New Haven : Yale University Press, 2006.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hofmann, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists was admired worldwide for its formal discipline, in which designers organized images  Read more...
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Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard Hollis
ISBN: 0300106769 9780300106763
OCLC Number: 65221958
Notes: Originally published: London : Laurence King Pub., 2006.
Description: 271 p. : ill. (some col.) ; 28 cm.
Contents: The new typography: towards a new graphic design 1920-1938 --
The survival of modernism: conflicts and contradictions 1939-1949 --
Towards a Swiss style 1950-1957 --
"New' graphic design 1958-1965 --
An international style.
Responsibility: Richard Hollis.
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Abstract:

"Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hofmann, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists was admired worldwide for its formal discipline, in which designers organized images and text into geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design." "Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language."--Jacket.

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