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Switch : cómo cambiar las cosas cuando cambiar es difícil

Author: Chip Heath; Dan Heath
Publisher: Nueva York : Vintage español, 2011.
Edition/Format:   Book : English : Primera ediciónView all editions and formats
Database:WorldCat
Summary:
"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to  Read more...
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Document Type: Book
All Authors / Contributors: Chip Heath; Dan Heath
ISBN: 9780307742353 0307742350
OCLC Number: 662402944
Notes: Includes index.
Description: 311 p. ; 21 cm.
Other Titles: Switch.
Responsibility: Chip Heath y Dan Heath ; traducido por Ana García Bertrán.

Abstract:

"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"--

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