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Switch : How to Change Things When Change Is Hard.

Author: Chip Heath; Dan Heath
Publisher: New York : Random House US, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Heath, Chip.
Switch : How to Change Things When Change Is Hard.
New York : Random House US, ©2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chip Heath; Dan Heath
ISBN: 9780385528757 0385528752
OCLC Number: 1031964926
Description: 1 online resource (248 pages)

Abstract:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing rout.

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