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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/368020682 Title: Switch : how to change things when change is hard Author: Chip Heath; Dan Heath Publisher: New York : Broadway Books, 2010. ISBN/ISSN: 9780385528757 0385528752 OCLC:368020682

  
  

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Switch : how to change things when change is hard

Author:	Chip Heath; Dan Heath
Publisher:	New York : Broadway Books, 2010.
Edition/Format:	Book : English : 1st edView all editions and formats
Summary:	In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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