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Switch : how to change things when change is hard

Author: Chip Heath; Dan Heath
Publisher: New York : Broadway Books, 2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Document Type: Book
All Authors / Contributors: Chip Heath; Dan Heath
ISBN: 9780385528757 0385528752
OCLC Number: 368020682
Description: 305 pages ; 22 cm
Contents: Three surprises about change --
Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination --
Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people --
Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going --
How to make a switch --
Overcoming obstacles --
Next steps.
Other Titles: How to change things when change is hard
Responsibility: Chip Heath and Dan Heath.

Abstract:

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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