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Switch : how to change things when change is hard

Autore: Chip Heath; Dan Heath
Editore: New York : Broadway Books, 2010.
Edizione/Formato:   Libro a stampa : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Tipo documento Libro
Tutti gli autori / Collaboratori: Chip Heath; Dan Heath
{0} 9780385528757 0385528752
Numero OCLC: 368020682
Descrizione: 305 pages ; 22 cm
Contenuti: Three surprises about change --
Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination --
Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people --
Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going --
How to make a switch --
Overcoming obstacles --
Next steps.
Altri titoli: How to change things when change is hard
Responsabilità: Chip Heath and Dan Heath.

Abstract:

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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