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Switch : how to change things when change is hard

저자: Chip Heath; Dan Heath
출판사: New York : Broadway Books, 2010.
판/형식:   도서 : 영어 : 1st ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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문서 형식:
모든 저자 / 참여자: Chip Heath; Dan Heath
ISBN: 9780385528757 0385528752
OCLC 번호: 368020682
설명: 305 p. ; 22 cm.
내용: Three surprises about change --
Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination --
Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people --
Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going --
How to make a switch --
Overcoming obstacles --
Next steps.
다른 제목 How to change things when change is hard
책임: Chip Heath and Dan Heath.

초록:

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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