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Switch : how to change things when change is hard

作者: Chip Heath; Dan Heath
出版商: New York : Broadway Books, 2010.
版本/格式:   Print book : 英語 : 1st ed所有版本和格式的總覽
資料庫:WorldCat
提要:
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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文件類型: 圖書
所有的作者/貢獻者: Chip Heath; Dan Heath
ISBN: 9780385528757 0385528752
OCLC系統控制編碼: 368020682
描述: 305 pages ; 22 cm
内容: Three surprises about change --
Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination --
Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people --
Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going --
How to make a switch --
Overcoming obstacles --
Next steps.
其他題名: How to change things when change is hard
責任: Chip Heath and Dan Heath.

摘要:

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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