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Switch : [how to change things when change is hard]

Author: Chip Heath; Dan Heath; Charles Kahlenberg; Random House Audio Publishing.
Publisher: New York : Random House Audio, ℗2010.
Edition/Format:   Audiobook on CD : CD audio : English : UnabridgedView all editions and formats
Summary:
Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Chip Heath; Dan Heath; Charles Kahlenberg; Random House Audio Publishing.
ISBN: 9780739376966 0739376969
OCLC Number: 505761775
Notes: Subtitle from container.
Compact discs.
Duration: 07:30:00.
Performer(s): Read by Charles Kahlenberg.
Description: 6 audio discs (7.5 hr.) : digital ; 4 3/4 in.
Contents: Three surprises about change --
Find the bright spots --
Script the critical moves --
Point to the destination --
Find the feeling --
Shrink the change --
Grow your people --
Tweak the environment --
Build habits --
Rally the herd --
Keep the switch going.
Responsibility: Chip Heath & Dan Heath.

Abstract:

Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

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