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Switching to digital television : UK public policy and the market

Author: Michael Starks
Publisher: Bristol, UK ; Chicago, USA : Intellect, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The decision to switch permanently from analogue terrestrial to digital television is part of a trend across all the technologically advanced nations of the world. Digital television was launched in the UK in 1998. Its growth has been dramatic and by no means smooth. The decision to switch fully is, at its heart, a political one: governments and regulators manage terrestrial spectrum and are ultimately responsible  Read more...
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Additional Physical Format: Online version:
Starks, Michael, 1944-
Switching to digital television.
Bristol, UK ; Chicago, USA : Intellect, 2007
(OCoLC)652365238
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Starks
ISBN: 9781841501727 1841501727
OCLC Number: 154689943
Description: xii, 251 pages ; 23 cm
Contents: Chapter 1 Public Policy and the Market 1 --
Chapter 2 Who Wants Digital Terrestrial Television? 19 --
Chapter 3 Digital = Pay TV? 41 --
Chapter 4 Shipwreck and Rescue 64 --
Chapter 5 Charting a New Course 87 --
Chapter 6 Politics and Responsibilities 111 --
Chapter 7 Consumers are Voters 135 --
Chapter 8 International Perspective 154 --
Chapter 9 The Bigger Picture 178 --
Chapter 10 Mapping Digital Switchover 196.
Responsibility: Michael Starks.

Abstract:

"The decision to switch permanently from analogue terrestrial to digital television is part of a trend across all the technologically advanced nations of the world. Digital television was launched in the UK in 1998. Its growth has been dramatic and by no means smooth. The decision to switch fully is, at its heart, a political one: governments and regulators manage terrestrial spectrum and are ultimately responsible for switchover policy. Switching off the conventional analogue television signals to which consumers (and voters) have been accustomed for most of their lives poses a tricky political challenge. It cannot be accomplished by government diktat. Switching to Digital Television shows how, for success, public policy needs to work in conjunction with both competitive market forces and organised broadcasting industry collaboration." "Switching to Digital Television is an authoritative study of the policy of digital switchover. It is based primarily on UK experience but includes comparative studies spanning the United States, Japan and the leading countries of western Europe."--Jacket.

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