||Clipart/images/graphics, Internet resource, Videorecording
||Internet Resource, Computer File, Visual material
||Title from resource description page (viewed Apr. 28, 2014).
||1 online resource (16 min.).
||Business and education in video
||interview with Peter Quarry and Carolyn Stafford.
Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au. Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business. This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business. Key Learning Points: Branding and verbal branding. Encouraging positive talk. Recognising verbal branding opportunities. Techniques for talking up your business.