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Take away training series. Talking up your business

Publisher: Melbourne, Victoria : Seven Dimensions, 2009.
Series: Business and education in video
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au. Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business. This program is a must  Read more...
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Details

Genre/Form: Instructional films
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
OCLC Number: 890732977
Language Note: In English.
Notes: Title from resource description page (viewed Apr. 28, 2014).
Description: 1 online resource (16 min.).
Series Title: Business and education in video
Responsibility: interview with Peter Quarry and Carolyn Stafford.

Abstract:

Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au. Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business. This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business. Key Learning Points: Branding and verbal branding. Encouraging positive talk. Recognising verbal branding opportunities. Techniques for talking up your business.

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