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Taking care of ebusiness : how today's market leaders are increasing revenue, productivity, and customer satisfaction

Author: Thomas M Siebel
Publisher: New York : Currency/Doubleday, 2001.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"In Taking Care of eBusiness, Siebel Systems' founder, chairman, and CEO, Tom Siebel, shows how market leaders are applying information and communication technology to better understand and satisfy their customers. Thanks to today's eBusiness technology, organizations can conduct business in any way their customers want - anytime, anywhere, in any language and currency, and through any channel. In today's
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Genre/Form: Beispielsammlung
Document Type: Book
All Authors / Contributors: Thomas M Siebel
ISBN: 0385502273 9780385502276
OCLC Number: 46456398
Description: ix, 257 pages ; 25 cm
Contents: eBusiness for a Customer-Driven World --
What Is eBusiness? --
eBusiness, Not eCommerce --
The New Competitive Reality --
The Value of Customer Loyalty --
eBusiness Addresses the Root Problems of Weak Customer Relationships --
eBusiness for the Public Sector --
How to Become an eBusiness --
The Eight Essential Principles of eBusiness --
Principle One: Know Your Customer --
One eBusiness Leader's Experience--IBM: Customer-Focused e-Business Enables Integrated Solutions for Customers --
Principle Two: Use Multiple Channels to Interact with Customers --
One eBusiness Leader's Experience--Threadneedle Investment Services: Investing in Customer Satisfaction --
Principle Three: Personalize the Customer Experience --
One eBusiness Leader's Experience--WorldCom: From Selling Long-Distance Service to Selling Complete Communications Solutions --
Principle Four: Optimize the Value of Every Customer --
One eBusiness Leader's Experience--Telstra Corporation: From Old-Fashioned Monopoly to Customer-centric eBusiness --
Principle Five: Focus on 100 Percent Customer Satisfaction --
One eBusiness Leader's Experience--Marriott International: Managing Customer Demand --
Principle Six: Develop and Maintain a Global, Customer-centric eBusiness Architecture --
One eBusiness Leader's Experience--Honeywell International, Inc.: Enhancing the Customer Experience --
Principle Seven: Leverage and Extend the Ecosystem --
One eBusiness Leader's Experience--Chase Manhattan: The Right Relationship Is Everything.
Responsibility: Thomas M. Siebel.
More information:

Abstract:

"In Taking Care of eBusiness, Siebel Systems' founder, chairman, and CEO, Tom Siebel, shows how market leaders are applying information and communication technology to better understand and satisfy their customers. Thanks to today's eBusiness technology, organizations can conduct business in any way their customers want - anytime, anywhere, in any language and currency, and through any channel. In today's competitive climate, that ability, says Siebel, is no longer just an option - it is a matter of business survival."

"Illustrated with detailed case studies that take an insider's look at the eBusiness strategies of companies such as Chase, Dow Chemical, Honeywell, Quick & Reilly, and others, Taking Care of eBusiness is nothing less than a manifesto for success in today's hypercompetitive marketplace."--Jacket.

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