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Talk show campaigns : presidential candidates on daytime and late night television

Author: Michael Parkin, (Composer)
Publisher: New York : Routledge, Taylor & Francis Group, 2014.
Series: Routledge studies in global information, politics and society.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 220 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Parkin, Michael.
Talk show campaigns.
New York, NY : Routledge, 2014
(DLC) 2013039266
(OCoLC)859383768
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Parkin, (Composer)
ISBN: 9781135911522 1135911525 9780203551752 0203551753 9780203551752
OCLC Number: 870679042
Description: 1 online resource (xii, 236 pages) : illustrations.
Contents: The entertainment talk show strategy --
Embracing the talk show strategy --
Searching for hard-to-reach voters --
More than a forum for lighthearted banter --
Getting the word out and going for votes --
Generating media exposure.
Series Title: Routledge studies in global information, politics and society.
Other Titles: Presidential candidates on daytime and late night television
Responsibility: Michael Parkin.
More information:

Abstract:

"Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 220 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party nominee--hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick--it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades"--Provided by publisher.

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"Talk Show Campaigns offers a fresh, comprehensive, and discerning examination of politics in the media age. For years even casual observers of American politics have noted an increasing number of TV Read more...

 
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