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Taming the Search-and-Switch Customer : Earning Customer Loyalty in a Compulsion-to-Compare World.

Author: Jill Griffin
Publisher: Hoboken : John Wiley & Sons, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Praise for Taming the Search-and-Switch Customer. "What an excellent wake-up call! Your company's most valuable asset--your loyal customers--have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jill Griffin
ISBN: 9780470444023 0470444029
OCLC Number: 536101802
Description: 1 online resource (291 pages)
Contents: Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World; Contents; Preface; Introduction; Part I: Get a Grip; Chapter 1: Welcome to the Compulsion-to-Compare Planet; Chapter 2: Why Customers Search and Switch; Part II: Get the Credit You're Due; Chapter 3: Ace Your Buyer's Worth-It Test; Chapter 4: Manage Perception Makers and Takers; Chapter 5: How to Be (and Stay) Damn Different; Part III: Fortify Your Firewall; Chapter 6: Build Customer Trust; Chapter 7: Find and Grow Passionate-to-Serve Employees; Chapter 8: Look for Tamers That Teach. Part IV: Move On Now!Chapter 9: Follow the Ten-Day Taming Plan; Notes; Acknowledgments; About the Author; Subject Index; Company Index.

Abstract:

Praise for Taming the Search-and-Switch Customer. "What an excellent wake-up call! Your company's most valuable asset--your loyal customers--have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."?. --Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Dev.

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