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The Tao of Twitter : changing your life and business 140 characters at a time

Author: Mark W Schaefer
Publisher: New York : McGraw-Hill, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Mark W Schaefer
ISBN: 9780071802192 0071802193
OCLC Number: 793223435
Notes: Title-leaf verso: "An earlier version of this book (ISBN 9780615437323) was published in 2011 by CreateSpace."
Description: vii, 168 pages : illustrations ; 22 cm
Contents: Introduction --
Discovering the tao of twitter --
The tao of twitter in action --
the tao explained --
The business benefits of twitter --
Tao 1: making targeted connections --
Tao 2: providing meaninful content --
Tao 3: offering authentic helpfulness --
Immersion --
Lists: the key to twitter sanity --
20 ideas to toast your competition --
Twitter time savers --
Balancing the personal and the professional --
Secrets of influence on twitter --
Advanced twitter concepts --
Becoming a top cat on twitter chats --
Is twitter for everybody? --
Tao power: putting it all together --
acknowledgements --
about the author --
notes --
index
Responsibility: Mark W. Schaefer.
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Abstract:

It's time to take the mystery out of Twitter. This book shows you how to connect and start creating meaningful business and personal benefits. It teaches you: secrets to building influence on  Read more...

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