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Tap unlocking the mobile economy

Author: Anindya Ghose
Publisher: Cambridge, Massachusetts The MIT Press [2017]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're  Read more...
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Additional Physical Format: Erscheint auch als:
Hayek, Hermann, v.
Tuberkulose-Problem.
Berlin : Springer, 1920
Online-Ausgabe
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anindya Ghose
ISBN: 9780262036276 0262036274
OCLC Number: 986783666
Awards: Winner of Bronze winner in Economics from the 2018 Axiom Business Book Awards 2018
Winner of Gold winner in Business Technology from the 2018 Axiom Business Book Awards 2018
Description: ix, 230 Seiten Illustrationen
Responsibility: Anindya Ghose

Abstract:

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.  Read more...

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