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Target marketing for the small business : researching, reaching, and retaining your target market

Author: Linda Pinson; Jerry Jinnett
Publisher: Dover, N.H. : Upstart Pub. Co., 1993.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Pinson, Linda.
Target marketing for the small business.
Dover, N.H. : Upstart Pub. Co., 1993
(OCoLC)760848845
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Linda Pinson; Jerry Jinnett
ISBN: 0936894512 9780936894515
OCLC Number: 28376940
Description: xi, 162 pages ; 29 cm
Contents: How to survey the market --
Protecting your idea --
The use of questionnaires --
Testing the market --
Evaluating the competition --
Finding your target market --
Product or service --
Place --
Pricing --
Promotion --
Packaging --
Customer service --
Customer satisfaction --
Communication.
Responsibility: Linda Pinson and Jerry Jinnett.

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