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Targeted advertising technologies in the ICT space : a use case driven analysis

Author: Christian Schlee
Publisher: Wiesbaden : Springer Vieweg, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Schlee
ISBN: 9783834823960 3834823961
OCLC Number: 861217186
Description: 1 online resource (xxvi, 339 pages) : illustrations
Contents: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Responsibility: Christian Schlee.
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Abstract:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Read more...

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From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . Read more...

 
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