skip to content
Targeted advertising technologies in the ICT space : a use case driven analysis Preview this item
ClosePreview this item
Checking...

Targeted advertising technologies in the ICT space : a use case driven analysis

Author: Christian Schlee
Publisher: Wiesbaden : Springer Vieweg, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Schlee
ISBN: 9783834823960 3834823961 3834823953 9783834823953
OCLC Number: 861217186
Description: 1 online resource (xxvi, 339 pages) : illustrations
Contents: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Responsibility: Christian Schlee.
More information:

Abstract:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Read more...

Reviews

Editorial reviews

Publisher Synopsis

From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/861217186> # Targeted advertising technologies in the ICT space : a use case driven analysis
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
    library:oclcnum "861217186" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/e_commerce_e_business> ; # e-Commerce/e-business
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/computer_science> ; # Computer Science
    schema:about <http://id.worldcat.org/fast/797782> ; # Advertising--Technological innovations
    schema:about <http://id.worldcat.org/fast/1762447> ; # Technology in advertising
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/advertising_as_topic> ; # Advertising as Topic
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS / Advertising & Promotion
    schema:about <http://id.worldcat.org/fast/977220> ; # Internet advertising
    schema:about <http://dewey.info/class/659.144/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/advertising_technological_innovations> ; # Advertising--Technological innovations
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/internet> ; # Internet
    schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/technology> ; # Technology
    schema:author <http://viaf.org/viaf/74749714> ; # Christian Schlee
    schema:bookFormat schema:EBook ;
    schema:datePublished "2013" ;
    schema:description "In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1654672792> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:name "Targeted advertising technologies in the ICT space : a use case driven analysis"@en ;
    schema:productID "861217186" ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=645916> ;
    schema:url <http://dx.doi.org/10.1007/978-3-8348-2396-0> ;
    schema:workExample <http://dx.doi.org/10.1007/978-3-8348-2396-0> ;
    schema:workExample <http://worldcat.org/isbn/9783834823960> ;
    schema:workExample <http://worldcat.org/isbn/9783834823953> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/861217186> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1654672792#Topic/advertising_as_topic> # Advertising as Topic
    a schema:Intangible ;
    schema:name "Advertising as Topic"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1654672792#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS / Advertising & Promotion
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS / Advertising & Promotion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1654672792#Topic/e_commerce_e_business> # e-Commerce/e-business
    a schema:Intangible ;
    schema:name "e-Commerce/e-business"@en ;
    .

<http://id.worldcat.org/fast/1762447> # Technology in advertising
    a schema:Intangible ;
    schema:name "Technology in advertising"@en ;
    .

<http://id.worldcat.org/fast/797782> # Advertising--Technological innovations
    a schema:Intangible ;
    schema:name "Advertising--Technological innovations"@en ;
    .

<http://id.worldcat.org/fast/977220> # Internet advertising
    a schema:Intangible ;
    schema:name "Internet advertising"@en ;
    .

<http://viaf.org/viaf/74749714> # Christian Schlee
    a schema:Person ;
    schema:familyName "Schlee" ;
    schema:givenName "Christian" ;
    schema:name "Christian Schlee" ;
    .

<http://worldcat.org/isbn/9783834823953>
    a schema:ProductModel ;
    schema:isbn "3834823953" ;
    schema:isbn "9783834823953" ;
    .

<http://worldcat.org/isbn/9783834823960>
    a schema:ProductModel ;
    schema:description "electronic bk." ;
    schema:isbn "3834823961" ;
    schema:isbn "9783834823960" ;
    .

<http://www.worldcat.org/title/-/oclc/861217186>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/861217186> ; # Targeted advertising technologies in the ICT space : a use case driven analysis
    schema:dateModified "2015-06-26" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.