RT Web Page DB /z-wcorg/ DS http://worldcat.org ID 861217186 LA English UL http://dx.doi.org/10.1007/978-3-8348-2396-0 T1 Targeted advertising technologies in the ICT space : a use case driven analysis A1 Schlee, Christian,, YR 2013 SN 9783834823960 3834823961 3834823953 9783834823953 AB In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.