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Targeted advertising technologies in the ICT space : a use case driven analysis

Autor Christian Schlee
Vydavatel: Wiesbaden : Springer Vieweg, 2013.
Vydání/formát:   book_digital : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Zhrnutí:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Read more...
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Detaily

Žánr/forma: Electronic books
Typ materiálu: Document, Internet resource
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: Christian Schlee
ISBN: 9783834823960 3834823961
OCLC číslo: 861217186
Popis: 1 online resource (xxvi, 339 pages) : illustrations
Obsahy: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Odpovědnost: Christian Schlee.
Více informací:

Anotace:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Read more...

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