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Targeted advertising technologies in the ICT space : a use case driven analysis

Autore: Christian Schlee
Editore: Wiesbaden : Springer Vieweg, 2013.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Per saperne di più…
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Dettagli

Genere/forma: Electronic books
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Christian Schlee
ISBN: 9783834823960 3834823961
Numero OCLC: 861217186
Descrizione: 1 online resource (xxvi, 339 pages) : illustrations
Contenuti: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Responsabilità: Christian Schlee.
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Abstract:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Per saperne di più…

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