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Targeted advertising technologies in the ICT space : a use case driven analysis

著者: Christian Schlee
出版: Wiesbaden : Springer Vieweg, 2013.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  続きを読む
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ジャンル/形式: Electronic books
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Christian Schlee
ISBN: 9783834823960 3834823961 3834823953 9783834823953
OCLC No.: 861217186
物理形態: 1 online resource (xxvi, 339 pages) : illustrations
コンテンツ: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
責任者: Christian Schlee.
その他の情報:

概要:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  続きを読む

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From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . 続きを読む

 
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