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Targeted advertising technologies in the ICT space : a use case driven analysis

저자: Christian Schlee
출판사: Wiesbaden : Springer Vieweg, 2013.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  더 읽기…
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장르/형태: Electronic books
자료 유형: 문서, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: Christian Schlee
ISBN: 9783834823960 3834823961
OCLC 번호: 861217186
설명: 1 online resource (xxvi, 339 pages) : illustrations
내용: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
책임: Christian Schlee.
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Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  더 읽기…

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