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Targeted advertising technologies in the ICT space : a use case driven analysis

Autor: Christian Schlee
Editora: Wiesbaden : Springer Vieweg, 2013.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Ler mais...
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Detalhes

Gênero/Forma: Electronic books
Ebook
Formato Físico Adicional: Print version:
Schlee, Christian.
Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis.
Dordrecht : Springer, ©2013
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Christian Schlee
ISBN: 9783834823960 3834823961 3834823953 9783834823953
Número OCLC: 861217186
Descrição: 1 online resource (xxvi, 339 pages) : illustrations
Conteúdos: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Responsabilidade: Christian Schlee.

Resumo:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Ler mais...

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From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . Ler mais...

 
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