pular para conteúdo
Targeted advertising technologies in the ICT space : a use case driven analysis Ver prévia deste item
FecharVer prévia deste item
Checando...

Targeted advertising technologies in the ICT space : a use case driven analysis

Autor: Christian Schlee
Editora: Wiesbaden : Springer Vieweg, 2013.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Ler mais...
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia on-line

Links para este item

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Gênero/Forma: Electronic books
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Christian Schlee
ISBN: 9783834823960 3834823961
Número OCLC: 861217186
Descrição: 1 online resource (xxvi, 339 pages) : illustrations
Conteúdos: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Responsabilidade: Christian Schlee.
Mais informações:

Resumo:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Ler mais...

Críticas

Críticas editoriais

Nielsen BookData

From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . Ler mais...

 
Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Seja o primeiro.
Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


<http://www.worldcat.org/oclc/861217186>
library:oclcnum"861217186"
library:placeOfPublication
owl:sameAs<info:oclcnum/861217186>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2013"
schema:description"In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1654672792>
schema:genre"Electronic books."@en
schema:inLanguage"en"
schema:name"Targeted advertising technologies in the ICT space : a use case driven analysis"@en
schema:url
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=645916>
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.