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|Additional Physical Format:||Print version:
Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis.
Dordrecht : Springer, ©2013
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
|Notes:||5.2.3 Identity Management in the Telco Domain.|
|Description:||1 online resource (356 pages)|
|Contents:||Preface; Abstract; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Motivation and Problem Definition; 1.2 Methodology; 1.2.1 Structure of the Book; 1.2.2 Interview Proceeding; 2 Definitions and Related Work; 2.1 Foundations of Targeted Advertising; 2.1.1 Targeted Advertising as Part of the Personalization Process; 2.1.2 Definition and Types of Targeting; 2.1.3 The Business Environment of Targeted Advertising; 2.2 Use Case Basics; 2.3 Basic Technology; 2.3.1 IPTV Basics; 2.3.2 Mobile Communication Basics. 2.3.3 Implications for the Use Case Development2.4 Standardization Efforts in the Environment of Targeted Advertising; 2.5 Definition of Ad Formats; 2.5.1 Web Advertising Formats; 2.5.2 IPTV Advertising Formats; 2.5.3 Mobile Advertising Formats; 3 Use Case Identification and Description; 3.1 Targeted Web Advertising; 3.2 Targeted Advertising in the IPTV Environment; 3.2.1 IPTV Display Advertising; 3.2.2 IPTV Ad Insertion; 3.2.3 EPG Advertising; 3.2.4 Personal TV Channel Advertising; 3.3 Targeted Advertising in the Mobile Environment; 3.3.1 Mobile Web Advertising; 3.3.2 Message Advertising. 3.3.3 On-Device Advertising3.3.4 Mobile TV and Video Advertising; 3.4 Targeted Advertising in Converged Scenarios; 3.4.1 Targeted Advertising in a Triple-Play Environment; 3.4.2 Dynamic Ad Replacement in Pre-Recorded Content; 4 Technological Use Case Analysis; 4.1 Targeted Web Advertising; 4.1.1 Players in the Web Advertising Environment; 4.1.2 Use Case Actors in the Targeted Web Advertising Platform; 4.1.3 Targeted Advertising on an Operator Web Portal; 4.2 Targeted Advertising in the IPTV Environment; 4.2.1 Players in the IPTV Advertising Environment. 4.2.2 Use Case Actors in the IPTV Targeted Advertising Process4.2.3 IPTV Display Advertising; 4.2.4 IPTV Ad Insertion; 4.2.5 EPG Advertising; 4.2.6 Personal TV Channel Advertising; 4.3 Targeted Advertising in the Mobile Environment; 4.3.1 Players in the Mobile Advertising Environment; 4.3.2 Use Case Actors in the Targeted Mobile Advertising Process; 4.3.3 Mobile Web Advertising; 4.3.4 Message Advertising; 4.3.5 On-Device Advertising; 4.3.6 Mobile TV and Video Advertising; 4.4 Targeted Advertising in Converged Scenarios; 4.4.1 Targeted Advertising in a Triple-Play Environment. 4.4.2 Dynamic Ad Replacement in Pre-Recorded Content5 Analysis of Key Building Blocks in Targeted Advertising Technologies; 5.1 Generic Description of a Targeted Advertising Platform; 5.1.1 Content Categorization and Tracking; 5.1.2 Profile Generation and Enrichment; 5.1.3 Targeting and Recommendation; 5.1.4 Campaign Management and Ad Selection; 5.1.5 Reporting and Feedback; 5.1.6 General Implications for Targeted Advertising Implementations; 5.2 Identity Management Issues; 5.2.1 Identity and Related Concepts; 5.2.2 Description of Identity Management Models.|