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|All Authors / Contributors:||
|Description:||xxvi, 339 p. : ill. ; 21 cm.|
|Contents:||Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.|
From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... .