skip to content
Targeted advertising technologies in the ICT space : a use case driven analysis Preview this item
ClosePreview this item
Checking...

Targeted advertising technologies in the ICT space : a use case driven analysis

Author: Christian Schlee
Publisher: Wiesbaden : Springer Vieweg, ©2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Christian Schlee
ISBN: 9783834823953 3834823953
OCLC Number: 867816617
Description: xxvi, 339 p. : ill. ; 21 cm.
Contents: Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.
Responsibility: Christian Schlee.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/867816617>
library:oclcnum"867816617"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/867816617>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:copyrightYear"2013"
schema:creator
schema:datePublished"2013"
schema:exampleOfWork<http://worldcat.org/entity/work/id/1654672792>
schema:inLanguage"en"
schema:name"Targeted advertising technologies in the ICT space : a use case driven analysis"@en
schema:numberOfPages"339"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.