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Targeted advertising technologies in the ICT space : a use case driven analysis

Autor Christian Schlee
Vydavatel: Wiesbaden : Springer Vieweg, ©2013.
Vydání/formát:   book_printbook : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Přečíst více...
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Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: Christian Schlee
ISBN: 9783834823953 3834823953 9783834823960 3834823961
OCLC číslo: 867816617
Popis: xxvi, 339 pages : illustrations ; 21 cm
Obsahy: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Odpovědnost: Christian Schlee.
Více informací:

Anotace:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Přečíst více...

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