passa ai contenuti
Targeted advertising technologies in the ICT space : a use case driven analysis Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Targeted advertising technologies in the ICT space : a use case driven analysis

Autore: Christian Schlee
Editore: Wiesbaden : Springer Vieweg, ©2013.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Per saperne di più…
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo documento: Book
Tutti gli autori / Collaboratori: Christian Schlee
ISBN: 9783834823953 3834823953 9783834823960 3834823961
Numero OCLC: 867816617
Descrizione: xxvi, 339 pages : illustrations ; 21 cm
Contenuti: Definitions and related work --
Use case identification and description --
Technological use case analysis --
Analysis of key building blocks in targeted advertising technologies --
Business and legal aspects of targeted advertising --
Conclusion and outlook.
Responsabilità: Christian Schlee.
Maggiori informazioni:

Abstract:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.
Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


Primary Entity

<http://www.worldcat.org/oclc/867816617> # Targeted advertising technologies in the ICT space : a use case driven analysis
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "867816617" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1654672792#Place/wiesbaden> ; # Wiesbaden
   schema:about <http://id.worldcat.org/fast/797782> ; # Advertising--Technological innovations
   schema:about <http://dewey.info/class/659.144/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1654672792#Topic/advertising_technological_innovations> ; # Advertising--Technological innovations
   schema:about <http://id.worldcat.org/fast/977220> ; # Internet advertising
   schema:about <http://id.worldcat.org/fast/1762447> ; # Technology in advertising
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2013" ;
   schema:creator <http://viaf.org/viaf/74749714> ; # Christian Schlee
   schema:datePublished "2013" ;
   schema:description "In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1654672792> ;
   schema:inLanguage "en" ;
   schema:name "Targeted advertising technologies in the ICT space : a use case driven analysis"@en ;
   schema:productID "867816617" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/867816617#PublicationEvent/wiesbaden_springer_vieweg_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1654672792#Agent/springer_vieweg> ; # Springer Vieweg
   schema:workExample <http://worldcat.org/isbn/9783834823953> ;
   schema:workExample <http://worldcat.org/isbn/9783834823960> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/867816617> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1654672792#Agent/springer_vieweg> # Springer Vieweg
    a bgn:Agent ;
   schema:name "Springer Vieweg" ;
    .

<http://id.worldcat.org/fast/1762447> # Technology in advertising
    a schema:Intangible ;
   schema:name "Technology in advertising"@en ;
    .

<http://id.worldcat.org/fast/797782> # Advertising--Technological innovations
    a schema:Intangible ;
   schema:name "Advertising--Technological innovations"@en ;
    .

<http://id.worldcat.org/fast/977220> # Internet advertising
    a schema:Intangible ;
   schema:name "Internet advertising"@en ;
    .

<http://viaf.org/viaf/74749714> # Christian Schlee
    a schema:Person ;
   schema:familyName "Schlee" ;
   schema:givenName "Christian" ;
   schema:name "Christian Schlee" ;
    .

<http://worldcat.org/isbn/9783834823953>
    a schema:ProductModel ;
   schema:isbn "3834823953" ;
   schema:isbn "9783834823953" ;
    .

<http://worldcat.org/isbn/9783834823960>
    a schema:ProductModel ;
   schema:description "ebk." ;
   schema:isbn "3834823961" ;
   schema:isbn "9783834823960" ;
    .

<http://www.worldcat.org/title/-/oclc/867816617>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/867816617> ; # Targeted advertising technologies in the ICT space : a use case driven analysis
   schema:dateModified "2016-05-09" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.