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Targeted advertising technologies in the ICT space : a use case driven analysis

著者: Christian Schlee
出版商: Wiesbaden : Springer Vieweg, ©2013.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
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Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  再读一些...

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所有的著者/提供者: Christian Schlee
ISBN: 9783834823953 3834823953
OCLC号码: 867816617
描述: xxvi, 339 p. : ill. ; 21 cm.
内容: Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.
责任: Christian Schlee.
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From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . 再读一些...

 
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