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Targeted advertising technologies in the ICT space a use case driven analysis

Author: Christian Schlee
Publisher: Wiesbaden Springer Vieweg 2013
Dissertation: Teilw. zugl.: Darmstadt, Techn. Univ., Diplomarbeit
Series: Research
Edition/Format:   Thesis/dissertation : Thesis/dissertation : EnglishView all editions and formats
Database:WorldCat
Summary:

Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research,  Read more...

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Material Type: Thesis/dissertation
Document Type: Book
All Authors / Contributors: Christian Schlee
ISBN: 9783834823953 3834823953
OCLC Number: 869005201
Notes: Zusätzliches Online-Angebot unter DOI:10.1007/978-3-8348-2396-0
Description: XXVI, 339 S. Ill., graph. Darst. 21 cm
Contents: Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.
Series Title: Research
Responsibility: Christian Schlee. [Detecon Consulting]
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From the book reviews: "This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels ... . Read more...

 
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