zum Inhalt wechseln
Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis Titelvorschau
SchließenTitelvorschau
Prüfung…

Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis

Verfasser/in: Christian Schlee
Verlag: Wiesbaden : Springer Fachmedien Wiesbaden Vieweg, 2013.
Ausgabe/Format   E-Book : Dokument : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Weiterlesen…
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Gattung/Form: Ressources Internet
Physisches Format Version imprimée :
Medientyp: Dokument, Internetquelle
Dokumenttyp: Internet-Ressource, Computer-Datei
Alle Autoren: Christian Schlee
ISBN: 9783834823960 3834823961
OCLC-Nummer: 870329974
Beschreibung: 1 ressource en ligne (XXVI, 339 pages) : 80 illustrations.
Inhalt: Foundations of Targeted Advertising --
Use Case Identification and Description --
Technological Use Case Analysis --
Analysis of Key Building Blocks in Targeted Advertising Technologies --
Business and Legal Aspects of Targeted Advertising.
Verfasserangabe: by Christian Schlee.

Abstract:

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks. Contents · Types of Targeting, Definition of Advertising Formats · Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments · Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies · Business and Legal Aspects Target Groups · Researchers and students in ICT, engineering, business administration with technological background · ICT engineers, new media experts, advertising professionals with technological background The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.

Rezensionen

Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Tragen Sie als Erste Tags ein.

Ähnliche Titel

Verwandte Themen:(2)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


<http://www.worldcat.org/oclc/870329974>
library:oclcnum"870329974"
library:placeOfPublication
owl:sameAs<info:oclcnum/870329974>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2013"
schema:description"In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks. Contents · Types of Targeting, Definition of Advertising Formats · Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments · Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies · Business and Legal Aspects Target Groups · Researchers and students in ICT, engineering, business administration with technological background · ICT engineers, new media experts, advertising professionals with technological background The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics."
schema:description"Foundations of Targeted Advertising -- Use Case Identification and Description -- Technological Use Case Analysis -- Analysis of Key Building Blocks in Targeted Advertising Technologies -- Business and Legal Aspects of Targeted Advertising."
schema:exampleOfWork<http://worldcat.org/entity/work/id/1654672792>
schema:genre"Ressources Internet."@fr
schema:inLanguage"en"
schema:name"Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis"
schema:url<https://symbiose.uqo.ca/apps/LoginSigparb/LoginPourRessources.aspx?url=http://dx.doi.org/10.1007/978-3-8348-2396-0>
schema:url
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.