pular para conteúdo
Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis Ver prévia deste item
FecharVer prévia deste item
Checando...

Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis

Autor: Christian Schlee
Editora: Wiesbaden : Springer Fachmedien Wiesbaden Vieweg, 2013.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  Ler mais...
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Gênero/Forma: Ressources Internet
Formato Físico Adicional: Version imprimée :
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Christian Schlee
ISBN: 9783834823960 3834823961
Número OCLC: 870329974
Descrição: 1 ressource en ligne (XXVI, 339 pages) : 80 illustrations.
Conteúdos: Foundations of Targeted Advertising --
Use Case Identification and Description --
Technological Use Case Analysis --
Analysis of Key Building Blocks in Targeted Advertising Technologies --
Business and Legal Aspects of Targeted Advertising.
Responsabilidade: by Christian Schlee.

Resumo:

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks. Contents · Types of Targeting, Definition of Advertising Formats · Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments · Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies · Business and Legal Aspects Target Groups · Researchers and students in ICT, engineering, business administration with technological background · ICT engineers, new media experts, advertising professionals with technological background The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.

Críticas

Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Seja o primeiro.

Ítens Similares

Assuntos Relacionados:(2)

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


<http://www.worldcat.org/oclc/870329974>
library:oclcnum"870329974"
library:placeOfPublication
owl:sameAs<info:oclcnum/870329974>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2013"
schema:description"In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks. Contents · Types of Targeting, Definition of Advertising Formats · Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments · Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies · Business and Legal Aspects Target Groups · Researchers and students in ICT, engineering, business administration with technological background · ICT engineers, new media experts, advertising professionals with technological background The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics."
schema:description"Foundations of Targeted Advertising -- Use Case Identification and Description -- Technological Use Case Analysis -- Analysis of Key Building Blocks in Targeted Advertising Technologies -- Business and Legal Aspects of Targeted Advertising."
schema:exampleOfWork<http://worldcat.org/entity/work/id/1654672792>
schema:genre"Ressources Internet."@fr
schema:inLanguage"en"
schema:name"Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis"
schema:url<https://symbiose.uqo.ca/apps/LoginSigparb/LoginPourRessources.aspx?url=http://dx.doi.org/10.1007/978-3-8348-2396-0>
schema:url
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.