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Targeted Advertising Technologies in the ICT Space : A Use Case Driven Analysis

作者: Christian Schlee
出版商: Wiesbaden : Springer Fachmedien Wiesbaden Vieweg, 2013.
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space.  再讀一些...
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類型/形式: Ressources Internet
其他的實體格式: Version imprimée :
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Christian Schlee
ISBN: 9783834823960 3834823961
OCLC系統控制編碼: 870329974
描述: 1 ressource en ligne (XXVI, 339 pages) : 80 illustrations.
内容: Foundations of Targeted Advertising --
Use Case Identification and Description --
Technological Use Case Analysis --
Analysis of Key Building Blocks in Targeted Advertising Technologies --
Business and Legal Aspects of Targeted Advertising.
責任: by Christian Schlee.

摘要:

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks. Contents · Types of Targeting, Definition of Advertising Formats · Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments · Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies · Business and Legal Aspects Target Groups · Researchers and students in ICT, engineering, business administration with technological background · ICT engineers, new media experts, advertising professionals with technological background The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.

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