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Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea

Author: Robert W Bly
Publisher: New York : H. Holt, 1993.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
A strategy to help small and medium-size businesses find alternative and affordable publicity and exposure dodges the mainstream approach to target mass media and seeks out different channels to enhance visibility.
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Document Type: Book
All Authors / Contributors: Robert W Bly
ISBN: 0805019758 9780805019759
OCLC Number: 26806559
Description: xv, 334 pages ; 21 cm
Contents: An introduction to targeted public relations --
ESI and RSI : the keys to a successful targeted public relations campaign --
How to target your audience --
Free information : the ultimate to PR offer --
Using press releases to generate visibility and immediate response --
Converting the planted feature story into a full-page direct response ad for your product or service --
Speeches and presentations that bring you business --
Seminars, demonstrations, and teaching : selling through education --
Newsletters : keeping in touch with clients and customers --
Radio and TV publicity : how to get famous quick --
Preparing your media kit --
Integrating targeted public relations with other promotions --
Appendix: Sources and resources.
Responsibility: Robert W. Bly.

Abstract:

A strategy to help small and medium-size businesses find alternative and affordable publicity and exposure dodges the mainstream approach to target mass media and seeks out different channels to enhance visibility.

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