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Teaching mass communication : a guide to better instruction

Author: Michael D Murray; Anthony J Ferri
Publisher: New York : Praeger, 1992.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Teaching mass communication.
New York : Praeger, 1992
(OCoLC)556327115
Document Type: Book
All Authors / Contributors: Michael D Murray; Anthony J Ferri
ISBN: 0275941566 9780275941567
OCLC Number: 24246750
Description: vi, 269 p. ; 25 cm.
Contents: Pt. I. The introductory course. The basic course in mass communication / Michael D. Murray --
Introduction to broadcasting / Donald G. Godfrey --
Introduction to public relations / Anthony J. Ferri --
Introduction to film / Gary Burns --
Internship programs / S. Scott Whitlow. Pt. II. Applied coursework. Writing news for print and broadcast / Ellie Chapman and Michael D. Murray --
Reporting / David Bennett --
Advertising campaigns / Jon D. Morris and Frank N. Pierce --
Audio production / Robert Musburger --
Video production / Steve Craig --
Teaching research methods to undergraduates / Kim A. Smith/ Pt. III. Advanced coursework. Mass communication law / Roy L. Moore --
Mass communication management / John De Mott --
Mass communication history / Maurine H. Beasley --
Mass media and politics / Dan Nimmo --
Media criticism / Michael A. Russo --
Media ethics / Jay Black.
Responsibility: edited by Michael D. Murray and Anthony J. Ferri.

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