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| Additional Physical Format: | Online version: Teaching mass communication. New York : Praeger, 1992 (OCoLC)556327115 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Michael D Murray; Anthony J Ferri |
| ISBN: | 0275941566 9780275941567 |
| OCLC Number: | 24246750 |
| Description: | vi, 269 p. ; 25 cm. |
| Contents: | Pt. I. The introductory course. The basic course in mass communication / Michael D. Murray -- Introduction to broadcasting / Donald G. Godfrey -- Introduction to public relations / Anthony J. Ferri -- Introduction to film / Gary Burns -- Internship programs / S. Scott Whitlow. Pt. II. Applied coursework. Writing news for print and broadcast / Ellie Chapman and Michael D. Murray -- Reporting / David Bennett -- Advertising campaigns / Jon D. Morris and Frank N. Pierce -- Audio production / Robert Musburger -- Video production / Steve Craig -- Teaching research methods to undergraduates / Kim A. Smith/ Pt. III. Advanced coursework. Mass communication law / Roy L. Moore -- Mass communication management / John De Mott -- Mass communication history / Maurine H. Beasley -- Mass media and politics / Dan Nimmo -- Media criticism / Michael A. Russo -- Media ethics / Jay Black. |
| Responsibility: | edited by Michael D. Murray and Anthony J. Ferri. |
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