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Team sports marketing

Author: Kirk L Wakefield
Publisher: Burlington, Mass. : Elsevier Butterworth-Heinemann, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as  Read more...

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Document Type: Book
All Authors / Contributors: Kirk L Wakefield
ISBN: 9780750679794 0750679794
OCLC Number: 225016072
Notes: Formerly CIP.
Description: ix, 273 pages : illustrations ; 23 cm
Contents: 1. What is sports marketing? --
2. Sell an identity --
3. Precision marketing --
4. Research your fans --
5. Build the season ticket base --
6. Build value --
7. Build it and they will come --
8. Create sponsorship partners --
9. Create sponsorship value --
10. Move merchandise --
11. Create technological advantages --
12. Build community.
Responsibility: Kirk L. Wakefield.
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"Kirk's firsthand experience in working with teams and sponsors has given him an insight into what makes a successful sports marketing partnership, and that experience and insight is on full display Read more...

 
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