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Team sports marketing

Author: Kirk L Wakefield
Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, ©2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kirk L Wakefield
ISBN: 9780750679794 0750679794
OCLC Number: 77476429
Description: ix, 273 p. : ill. (chiefly col.) ; 23 cm.
Contents: 1. What Is Team Sports Marketing 2. Sell an Identity 3.Precision Marketing 4. Research Your Fans 5. Build the Season Ticket Base 6. Build Value; Build it and They Will Come 7. Create Sponsorship Partners 8. Create Sponsorship Value 9. Move Merchandise 10. Create Technological Advantages 12. Build Community
Responsibility: Kirk L. Wakefield.
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"Kirk's firsthand experience in working with teams and sponsors has given him an insight into what makes a successful sports marketing partnership, and that experience and insight is on full display Read more...

 
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